The perception of the public of a company without a website is that perhaps this company is: New, too small, not a real company etc.

TRICK BAG website marketing or Natural organic search engine optimization (SE0)?

The internet is flooded with companies promising to fast track your Company to Top ranking on the leading search engines. They have developed a proven method to beat Google, Yahoo and other search engines at their own game. Most of these companies are using what is referred to in our industry as " Black Hat" marketing or marketing that the search engines consider unfair or illegal.

Good News:  Black hat marketing is a proven method of short term fast tracking a domain to the top of the heap in ranking.

Bad News: Black hat or even gray hat marketing is a sure method to have a domain black listed on a search engine. For example look at www.popguns.com . Prior to Greenfield Industries taking over the development and marketing www.popguns.com, the domain was black listed off Yahoo. The previous webmaster unknowingly sub-contracted a portion of the marketing effort to a third party. This company utilized a black hat method to market numerous "Keywords" for POPGUNS Firearms Trading Post( now know as Family Indoor Shooting Range). If you search Yahoo for www.popguns.com you will find very few listings under the domain name or prominent keywords for their industry such as " shotgun accessories" , "AR15 accessories". With all our efforts and proven level of integrity we can not get Yahoo to remove www.popguns.com from the sandbox. However if you look at Google you will find both terms, as well as others in the top 10 of high ranking keywords.

The top 10 rankings for www.popguns.com, www.coolcopgear.com  etc. was achieved thru the use of Natural Organic Search Engine Optimization or more commonly referred to as "SEO".

SEO web design and marketing is basically a combination of building a website that is Search Engine friendly. Usually the sites with all the glitz and clamor have very poor results for top 10 rankings, they are usually not Search Engine friendly. The fancy flash can also be irritating to the consumer, aren't the pulsating green things driving you crazy about now. The search engines can not spider or decipher the glitzy pages as well as they can the plain text websites with a few pictures. For example look under the keyword term " Backpacks" or "Backpacking", you will be hard pressed to find the domain www.maxpedition.com in the top 500 positions( 12-14-2007). The Maxpedition company reportedly spent in excess of $25,000 for their new Glitzy site, it is very consumer friendly, however does not rank which equates to very little new traffic.

 To make a website rank  requires that it is built correctly, submitted correctly, updated correctly and frequently. Of course this is the simplified explanation and if we offered the long version than you wouldn't need to pay us to build and market the site for you.

SEO marketing is not a fast track to web ranking, however it is the only way to obtain Quality web traffic and long tern web presence. However when married to the popular "Pay to Click" marketing program a company will experience immediate traffic.

From Wikipedia, the free encyclopedia

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove them from their indexes.

The initialism "SEO" can also refer to "search engine optimizers", a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.