What are Sponsors links : These are usually the 1st or 2nd spots on a page when you are looking for something and/or the list on the right side of the page. The ads are purchased by companies to receive the top spot on ,a page hoping the consumer will click on them and ultimately buy their product or service. The cost to the company can be as little as $0.10 a click or over $100.00 per click. Any one can set up a Pay to Click account with Yahoo and Google without the assistance of a Web Marketing professional, it isn't rocket science. However to administer the account correctly is very time consuming and there are some tricks to it as well to get the most bang for your Buck.

There are online companies that are doing very well without the use of Pay to Click, there are companies who entire traffic it generated by pay to click and numerous firms who utilize a blend of both. The unfortunate reality is that you will not know if Pay to Click works for your situation without trying it. At one time we utilized a Pay to Click in combination with SEO for www.popguns.com. We had very few conversions to sales on the "Keywords" we were paying for thru Google. In our case SEO marketing has proven to much more cost effective. Where as www.internetfloors.com spends thousands of dollars each month for sponsored links, they have no natural organic existence on any search engine and they are doing a booming online business per State of Indiana records.

Pay to Click or Not to Pay to Click, that is the question?  No, the real question is how much should you spend on Pay to Click when you begin your online web marketing or when adding a new product or service..

As a business person you are already aware that someone is out to defraud you out our hard earned money and the Pay to Click program is no exception. The search engines such as Yahoo and Google are constantly evolving their security practices to protect their sponsor link clients. However you could still be a victim of the Pay to Click program. One of the biggest dollar cost to the sponsor link company is a link attack from a competitor or just some 12 year old little monster with a computer. The keep clicking on your links over and over again, costing you fees with no return The search engines will help monitor this for you, however a quality web hosting and marketing company can also keep track of who is coming on to your site for the links. For more information just go to your favorite search engine and type in Pay to Click fraud.

From Wikipedia, the free encyclopedia

Pay per click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. Advertisers bid on keywords they believe their target market would type in the search bar when they are looking for a product or service. When a user types a keyword query matching the advertiser's keyword list, or views a page with relevant content, the advertiser's ad may be shown. These ads are called a "Sponsored link" or "sponsored ads" and appear next to, and sometimes, above the natural or organic results on search engine results pages, or anywhere a webmaster/blogger chooses on a content page.
Pay per click ads may also appear on content network websites. In this case, ad networks such as Google AdSense and Yahoo! Publisher Network attempt to provide ads that are relevant to the content of the page where they appear, and no search function is involved.
While many companies exist in this space, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the largest network operators as of 2007. Depending on the search engine, minimum prices per click start at US$0.01 (up to US$0.50), these prices are often referred to as Costs Per Click (CPC). Very popular search terms can cost much more on popular engines. Arguably this advertising model may be open to abuse through click fraud, although Google and other search engines have implemented automated systems to guard against this. 

TRICK BAG website marketing or Natural organic search engine optimization (SE0)?

The short version is : Any one can make it pretty - Not everyone can make it Work!