TRICK BAG website marketing or Natural organic
search engine optimization (SE0)?
With today's technology and low cost software almost anyone can
build a website and have it hosted for very little cost per month. The
question that begs to be asked is: What do you expect from your
website?
"I want a website just to say I have one for my company"; "I need
a website to refer present clients for updated information"; " My new
website must generate new customers to shop our retail store or to
call in"; " I want to make money from a website, I want an online
store to become a millionaire as shown on the TV commercials"; "I wish
to expand our business to include an on line store". The reasons are
endless and each as important to the individual as the next persons is
to them.
- On-line Business Card or Client information site: The
only purpose of this style of site is to offer a place you can refer
clients to gain basic information about your firm, products and/or
services. This type of site is not designed to find new business.
This type of site is similar to a brochure that can be picked
up in your firms lobby. This can be accomplished with a very simply
cookie cutter quality website, depending on the image you wish to
present to the public.
- On-line advertising and informational site: The
primary purpose of this type of web presence is to bring new
business as well as a place to refer present customers for
additional information. Similar to an on-line Yellow pages ad or
detailed billboard. Building a website to achieve the previous goals
would require a web designer who not only can build a nice looking
website, they also need to have a strong web marketing background.
The clients would need to call or email your firm to complete a
transaction or to learn more about the products offered.
- E-Commerce website: The ultimate and most complex
style of websites which requires a professional designer and
marketer. The E-commerce site actually allows the client to complete
the transaction on line. Just like the on-line advertising style
website, the E-Commerce site requires to be built correctly so that
the "Search Engines" will naturally rank your web pages.
The short version
is : Any one can make it pretty - Not everyone can make it Work!
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